Our Website’s Awesome, Why Consider DVP?

Auto dealership websites are awesome. What a car shopper can’t find on them wouldn’t fill a thimble – so why should you consider adding  Digital Vehicle Portfolio (DVP) content to this fantastic marketing site?

That’s a great question, and every dealer, GM, and used car manager should ask it. That’s how to become enlightened about how, as a marketing and sales tool, a DVP brings in more leads and more used car sales than the dealer’s used car inventory pages alone.

So, what are DVPs? They are the ultimate online and showroom sales engagement strategy delivered. With Vehicle Portfolios, you can create an online digital worry-free folder or evidence manual to enhance your digital retailing that includes:

• Original OEM Window Stickers
• Reconditioning investment
• Safety reports
• Walkaround photos and video
• OEM brochures

With all this essential value-building information accessible to customers on your website in one place.

Consider how VDPs added to your website enhance used car inventory presentation and desire:

More Transparency, Less Guesswork

• The standard Vehicle Display Page (VDP) gives you basic details — photos and specs.
• A Digital Vehicle Portfolio (DVP) provides full vehicle history, service records, and original factory details, so you know exactly what you’re getting.

Every Important Sales Feature in One Place

• No more jumping between websites or asking for extra details.
• The DVP includes inspection reports, window stickers, warranty info, and accident history, so you can compare vehicles with confidence.

Confidence in Pricing & Value

• A well-documented car means no surprises. Customers see why the vehicle is priced the way it is.
• With service records and history available upfront, customers need not worry about how transparent you are.

Saves You Time at the Dealership

• When customers walk in, they’re already well-informed, making test drives and buying decisions quicker.
• They move through the process quickly because DVPs eliminate waiting around for someone to “find” service records or past inspections—you already have them.

Peace of Mind When Buying Used

• DVPs demystify the used vehicles you sell.
• Factory-build details show the features and options the car left the factory with when new, eliminating customer concern the vehicle pay be mispresented.

Heat Mapping Analytics

• ·  Understand shopper behaviors to quickly identify the most engaged shoppers and what vehicle information matters most to them in their decision‑making process.
• · If you can read customers’ minds and know what they are most interested in, you will close more car deals.

DVPs are initiative-taking too. In addition to their availability 24/7 via the dealership website access, they can be shared with customers via text and email and across social channels  – and with access in the dealership, sales associates have the same details about the used car customers want to talk about at their fingertips too.

With interactive customer features, DVPs put you in control of keeping interested shoppers engaged and automatically reactivate “forgotten” showroom‑ups and leads so you’re able to put your dealership brand in front of shoppers often.