AutoSuccess – September 16, 2021 Transparency and Value-Building Start with Displaying Added Investments By Dennis McGinn This month, I’d like to share here about a new competitive advantage that takes vehicle merchandising and value-building to a new level of customer engagement. That is a hearty promise. Yet, dealers by the hundreds are grasping for the ...
July AutoSuccess Speed to Sale and Selling Buyers By Dennis McGinn When I write here about bringing speed-to-sale benefits to your dealership, I’m speaking of considerable advancement in why customers choose to buy their used cars from you. As I have said here before, a digital retail strategy is incomplete when digital reconditioning tools do ...
Coaching Recon Staff Create a More Confident, Fulfilled Vehicle Recon Staff By Brian Larremore Originally published in the September 2021 edition of Fixed Ops Magazine However you run your vehicle reconditioning operation, coaching and motivating the people responsible for this critical function of your used vehicle business will pay dividends. These can include: Enhanced on-the-job ...
